Fun With Flodesk: 5 Reasons I Love Flodesk as an Edupreneur and Small Business Owner
Flodesk is an intuitive email marketing platform designed to simplify the process of creating and sending beautiful, engaging emails. It offers user-friendly tools like drag-and-drop editors and customizable templates, making it easy for anyone, regardless of technical skill, to design professional-looking emails.
With features such as audience segmentation, automation, and detailed analytics, Flodesk helps businesses connect with their audience effectively and track the success of their email campaigns. Plus, Flodesk offers additional features such as checkout processes, sales pages, and sign up forms.
Here are 5 reasons I love Flodesk so much and think you will too!
Simplicity
Ironically, I began using Flodesk when searching for the right platform to share my travel stories in my camper van Flo with my friends and family. As a small business owner I was familiar with other email marketing platforms, but finding Flodesk was a game changer.
Its user-friendly interface, drag-and-drop email builder, and customizable templates make creating beautiful and professional emails simple and enjoyable!
Targeted Audience Engagement
Flodesk makes it easy to group your list into endless segments to ensure you’re sharing your emails with the right people. For me this started as a segment for travel blog emails, and a segment for promoting my website and content creation services. As my business and travels evolved, it was so simple to create many more segments to personalize my emails and workflows even more.
A “workflow” is Flodesk’s term for a funnel, and they can be easily created by automating a series of emails to send in a planned sequence when someone joins various segments of your email list. Email addresses can be added manually to your segments, or automatically through Flodesk’s form feature. Lastly, contrary to many other email marketing platforms, Flodesk allows you unlimited subscribers.
More Than Just Emails
As mentioned above, forms are one additional feature to the Flodesk platform. Forms can be embedded on to websites, or shared as URLs, and serve as an incredible way for your target audience to sign up for something you are offering them and automatically join your mailing list in the appropriate segment/workflow.
Not only that, but Flodesk recently added another incredible feature: sales pages and check out links. Promoting an offer could not be easier, and with stripe integration clients can purchase directly through Flodesk and be added to the proper segment when they do.
Visual Appeal
As you explore on Flodesk you’ll quickly see the many beautiful email designs the platform offers. You can start from scratch or choose a beautiful template to customize. Customizing is easy with the drag and drop editor and simplicity of inserting text, photos, and other design blocks within the body of your email.
Additionally, it couldn’t be easier to set up your brand in your Flodesk settings so that your brand colors, fonts, logo, and social media icons are easily accessible anytime you design a new email.
Plus, as you may have guessed, it is very easy to duplicate emails and workflows so as not to reinvent the wheel, and if you’re someone like me who values organization, Flodesk makes it simple to create folders to keep your emails, workflows, forms, and checkouts organized.
As someone who has multiple projects and businesses going at one time, this feature is especially important to me!
Valuable Insights
Tracking analytics is a common feature for any email marketing platform, but Flodesk finds a way to make data exceptionally easy to view and track. From tracking email opens, clicks, and conversions, you’ll be able to easily understand your audience’s behavior and optimize campaigns based on data
Wrapping Up
Flodesk stands out as a time-saving tool for edupreneurs and small business owners for several compelling reasons. Its simplicity, intuitive interface, and customizable templates make crafting beautiful emails a breeze, even for those new to email marketing.
With features like targeted audience engagement, automated workflows, and additional tools such as forms and sales pages, Flodesk offers more than just email marketing; it provides a comprehensive solution to connect with and grow your audience.
The platform's visual appeal ensures that your emails reflect your brand identity effortlessly, while its robust analytics provide valuable insights to refine your strategies and maximize results.
Overall, Flodesk empowers entrepreneurs to streamline their email marketing efforts and focus on what matters most: building meaningful connections with their audience and growing their businesses.
If you’re interested in a personalized Flodesk tutorial, I’d love to get you set up! Flodesk offers a free trial, and its monthly cost is very reasonable in my opinion for all it has to offer.
Learn more here and feel free to use my Flodesk code for 50% off your first year!
